- Carefully select the area of your thesis, avoid areas which are overpopulated or prior literature is huge since probability of penetrating is fairly small even though citation-wise it might worth the effort. Consider a topic that personally motivates from scientific, societal view point (when applicable) and be sure that the choice is consistent with your academic curriculum / scientific background / skills. In general there are three simple cases to conclude your endeavor with an impactful thesis:
- Introduce a new problem to the community that no-one has considered before which will attract attention. Since you are the first working in this area, definitely your work once published will be the state of the art and will be highly cited in the future (everyone will be able to do better than yourself in the future).
- Consider a highly challenging problem with a lot of people working on it and come up with "the" solution. This is in general hard to achieve both because of the difficulty of the problem as well because of the pressure of publications which will force to fragment your work and decrease the possibility of long term planning of your work.
- Well, look on other areas, especially in sciences we keep re-inventing the wheel. If you are able to find some theoretical work in them and being able to apply it successfully in one of the core problems of your domain then you are there!!! I will use a quote from a highly respectful colleague and friend: "be the last to re-discover the idea".
- Consider a visible (publications/citations/standing-wise) research lab where you are sure that your work will definitely get the necessary exposure. Avoid when possible overl-populated labs, most likely you will not get the supervision/help you are expecting even if your work will be quite visible. The choice of PhD thesis advisor is critical, either go with a rising star (junior faculty who shows extreme potentials) or a highly established professor. Practically you are trading precious guidance versus visibility.
- Be sure that you can work with your supervisor and humanly there is a reasonable connection. You will be spending 4-5 years working with him/her there should be some minimal understanding between both parties. Check/contact a reasonable number of former students and ask them whether things went smooth and average the input opinions you are getting. Be sure that you can have a balanced life during this period and the location of your PhD doesn't have a negative impact on your performance.
and have always in mind that the success depends on you, and research quality is the result of hard-working/highly-motivated researchers with appropriate background. Also recall that 90% off the research work is incremental and there is nothing wrong with that, it is a necessary step towards ultimately solving original problems and your work is of great value even if you didn't finally solve the problem that you were assigned to.